小、初中、高中各卷知文案合同学种试真题识归纳PPT等免下费载www.doc985.com考点分类练(七)主旨大意题——文章大意类A(2021·山东烟台一模)Thepaper,publishedinMaybytheJournalofMarketingResearch,analysedpurchasesmadefromasinglelargeEuropeanretailerandfoundthatfreeshippingdidencouragecustomerstobuymore.Butitalsoincreasedpurchasesofitemsthathistoricallyhavehigherreturnrates,suchasclothingorproductsfromlesser-knownbrands.Thus,returnsalsoincreasedasaresultofthepromotions,tothepointwhereprofitswereerased.Inonepartofthepaper,duringthetypicallyfour-weekperiodswhenfreeshippingwasoffered,onlineordervolumesrose11%.Butwhenthecostofreturnswascomparedwiththesalesproceeds(收入),theauthorscalculatedthatonbalancetheresultsforthepromotionperiodsamountedtoanaverage0.7%loss.Inoneanalysisthatranfortwomonths,theresearchersfoundthatthereturnrateforcustomerswhoboughtlow-riskproducts—likeofficesupplies,orproductsfromwell-knownbrands—averagedabout22%.Inanotheranalysis,theresearchersattemptedtobetterunderstandmotivationsofonlineshoppersbymeasuringtheirattitudestowardsfreeshipping.Theyfoundtwothingswerehappening.First,consumerssawfreeshippingascompensationfortakingariskonaproduct.Second,feelingsofgratitudeforhavingshippingcostseliminated(消除)madethemhappyandthusmorewillingtomakeariskypurchase.Prof.Neslinadvisescompaniestolookatwhethertheirownfree-shippingpromotionsareprofitablebeforetheylaunchsuchcampaigns.Also,headvisescompaniestoidentifywhichproductsgetreturnedmoreoftenthanothersandtrytoprovidecustomerswithmoreinformationaboutthoseproducts,sotheycanmakemoreinformedchoices.1.Whaterasedtheprofitsaccordingtothefirstparagraph?A.Theriskycustomers.B.TheEuropeanretailer.C.Thereturneditems.D.Thelesser-knownbrands.2.Whatcanwelearnfromthepassage?A.Consumersriskedpurchasingaproductwhenfreeshippingcamealongwithit.B.Freeshippingencouragedcustomerstobuyproductsfromwell-knownbrands.C.Onlineordervolumesroseonlywhenfreeshippingwasofferedascompensation.D.Purchasesofofficesuppliesalsoincreasedduringthetypicallyfour-weekperiods.3.Whatisthepassagemainlyabout?A.Low-riskproducts.B.Returnrates.C.Increasedpurchases.小、初中、高中各卷知文案合同学种试真题识归纳PPT等免下费载www.doc985.com小、初中、高中各卷知文案合同学种试真题识归纳PPT等免下费载www.doc985.comD.Freeshipping.B(2021·湖北黄冈高三4月模拟)Anadvanceinelectronicpublishingcouldmakethee-bookyouarereadingseemasdatedasasilentfilm.Publishershopetoexplorethegrowingsuccessofe-booksbyreleasingversionswithaddedsoundtracks(电影原声音乐)andmusicalaccompaniments.Thenoiseinthefirstmultimediabooks—releasedinBritain—includetherainhittingawindowinaSherlockHolmestale.Whentheplotofabookreachesthemostexcitingpart,backgroundscoreswillcreatetension.Supportersarguethatsoundeffectsarethenextlogicaldevelopmentfore-booksandwilladdexcitementforyoungerreaders.Critics,however,willarguethatthenoisewillruinthesimplepleasureofhavingtheimaginationstimulatedbyreading.CarolineMichel,chiefexecutiveoftheliteraryagency,saidthenewgenerationofcomputer-literatereaderswasusedtomultiplesensoryinput.Shesaid,“Youngpeoplehavesplitcomputerscreenswheretheymaybewatchingtelevisionandreplyingtoanemailatthesametime.Ifthat’swhatthemarketwantsthenweshouldrespondtothemarket.”Booktrack’ssoundeffectsworkbyestimatingtheuser’sreadingspeed.Eachtimeyou“turn”apage,thesoftwarereassesseswhereyouhavereachedinthetextandtimes...