小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.com练习40阅读理解＋读后续写Ⅰ.阅读理解A2023·济南市高三检测说明文258词★★★☆☆TheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone'sattentionhasbeenclutched,__itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct'sbenefitstotheconsumerratherthansimplylistingtheproduct'smainfeaturesorproblemsolvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcustomer.“Calltoaction”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie'srelease,invitingtheconsumertogoandbuyaticket.1．WhatisthepurposeofpractisingAIDA?A．Tocreatejobs.B．Toincreasesales.C．Toresearchmarkets.D．Tointroduceproducts.2．Whatdoestheunderlinedword“clutched”meaninParagraph2?A．Seized.B．Freed.C．Cheated.D．Affected.3．InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A．Action.B．Interest.C．Desire.D．Attention.小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.com小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.com4．Whydoestheauthormentionthemovieindustryinthelastparagraph?A．TodesignanAIDAmodel.B．TodisplayhowAIDAworks.C．Toshowhowtomakeamovie.D．Toadvertisethemovieindustry.B2023·济南市高三检测议论文349词★★★☆☆AccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffectiveatgivingpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.Morethanhalfofthe1，000consumerssurveyedbyCreditKarma,headresearcherofthestudy,saidtheyhaveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwhohavestressshoppingsaidtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothingcomparedto52percentofmen.Womenalsoleadshoppingforjewellery,42percent,comparedto22percentformen.Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourbloodpressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthepositivemoodwaslonglasting.However,stressshopping,formany,couldgrowintoadrivethatusesupmoney,causesconflict,andthereforeaddsgreatstresstolife.Despitetheintimejoyfrompurchases,s...