MarisaBaptiste798E.Marymelon,Unit34◆McHenry,IL69065775.322.5678◆marisabaptiste@gmail.comEXPERIENCEOGILVY&MATHER,VP,GROUPACCOUNTDIRECTOR,Chicago,IL/Pittsburgh,PA,2002—present●Orchestratedtwo-yearstrategicbrandoverhaulforTrueValue,fundamentallyrecastingbrandasdestinationfordo-it-yourselfenthusiasts◆Developedacomprehensiveconsumerandretailerprogramspanningqualitativeandquantitativeresearchincorporatingsegmentationstudy◆Createdacommunicationsplancoveringalltouchpointswithinorganizationincludingstoreowners,corporateemployeesandconsumers●Rebrandedanddevelopedstrategyfornewpaintbusinessbrandcreatingpositioningfor“ColorMadeSimple”integratedprogramin2,000TrueValuestoresnationalwide●Seamlesslytransitionedagency’ssecondlargestaccountfromPittsburghtoChicagoin2005●Oversawallaspectsoffast-paced$20MMretailaccountwith5,000nationaloutletsservinginmanyinstancesasclient’sdefactomarketingdepartmentdevelopingeverythingfromcrewuniforms,shoppingbags,andtradeshowmaterials,tonationaladvertisingcampaigns●Managetwoaccountsandallagencynewbusinessworkingwithanintegratedstaffofmorethan20acrossaccountmanagement,strategicplanning,creative,media,interactive,PR,anddirectpromoting●Workedon12newbusinesspitchesleadingteaminseveneffortsandsecuringfivenewclientsrepresented$5.5MMinrevenue●PrepareddozensofRFPsandworkedonseveralpitchesincategoriesincludingOneValue,Radiance,andMilfordNotesFALLONADVERTISINGWORLDWIDE,ACCOUNTDIRECTOR,Minneapolis,MN,2000—2001●CreatedbrandarchitectureforinteractiveassignmentinwinningBassHotels(HolidayInnparent)digitalpitch●Workedwithethnographer/psychologistdevelopinginnovativeresearchapproachtouncoveranewcompetitivebrandpositioningwithinthefamilyofHolidayInnBrands●Ledrepositioningofhistoricallyleisurebrand,recastingHolidayInnasthepreferreddestinationforbusinesstravelers●NegotiatedexclusivesponsorshipofNCAAmen’sFinalFour,creatinganintegratedpromotional/creativecampaigntargetedtobusinesstravelersJ.WALTERTHOMPSON,GROUPACCOUNTDIRECTOR,Toronto,Canada,1997—2000●Managed10activebrandsincludingKraftDinner,PhiladelphiaCreamCheese,MiracleWhip,andKraftSinglesforagency’slargestaccount●ResponsibleforJWTreceivingincrementalfinancialbonusof3%ofrevenuebasedonsuperioraccountserviceratingin1999●DevelopedstrategicpositioningandmanagedcreationofKraftDinneradvertisingthatwonGoldattheLondonInternationalAdvertisingAwardsVANDALAYINDUSTRIES,DIRECTOROFPRODUCTDEVELOPMENT,Toronto,Canada,1990—1996●Helpedcompanysalesincreasefrom$9MMto$30MMinsixyears●Establishedcompany’sfirst-evermarketingdepartment,growinggroupto15employeesfrom0EDUCATIONUNIVERSITYOFMANITOBA–WINNIPEG●BachelorofCommercewithHonors;MarketingMajorRETAILMARKETINGANDMERCHANDISINGCERTIFICATION–HUDSON’SBAYCOMPANY●ManagementTrainingMarisaBaptiste798E.Marymelon,Unit34◆McHenry,IL69065775.322.5678◆marisabaptiste@gmail.com工作经历奥美广告,副主席，客户群总监,芝加哥，伊利诺伊州/匹兹堡，宾夕法尼亚州,2002年至今●为TrueValue精心策划两年的品牌战略调整，作为DIY爱好者的目的地从根本上重新塑造品牌☆开发了一个全面的消费者和零售商方案，贯穿定性和定量研究结合分割研究☆建立一个沟通计划，涉及组织内的所有终端消费者接触点包括商店业主、企业员工和消费者●为新涂料企业品牌更名和发展战略，创建“简单的色彩”定位整合全国2,000家TrueValue店铺●2005年将机构的第二大客户从匹兹堡无缝过渡到芝加哥●监督快速发展的总值2千万美元5，000家全国网点的零售账户，...